Amazon Echo vs. Google Nest Statistics – Which is Better? (2025)

Introduction

Amazon Echo vs. Google Nest Statistics: Amazon Echo and Google Nest are both popular smart speakers that have quickly become essential parts of modern homes, helping us control lights, play music, check the weather, and manage our daily routines with simple voice commands.

Amazon Echo primarily focuses on smart speakers, home automation, and artificial intelligence (AI) voice technology. Smart speakers, such as the Echo, connect to the voice-controlled intelligent personal assistant service. Google Nest is a line of smart home products, including smart speakers, smart displays, streaming devices, thermostats, smoke detectors, routers, and security systems such as smart doorbells, cameras, and smart locks.

This article presents several statistical analyses from different perspectives, comparing Amazon Echo and Google Nest based on their features, overall market, design, voice assistant performance, smart home support, pricing, and other relevant factors.

Editor’s Choice

• According to Statista reports, by the end of 2024, approximately 61% of U.S. households owned an Amazon Echo, while Google Nest accounted for 16% separately.
• EMarketer states that by the end of 2025, it is estimated that 69.9 million American households will be using Amazon Echo, and Google Nest Speakers will be used by 35.3 million people
• keywordseverywhere.com shows that as of 2024, the Amazon Echo with Alexa is the most popular smart speaker in the U.S, with around 90% of users using it on mobile devices, while Google Assistant was used by 78% of users.
• As of 2025, approximately 130 million Amazon Echos will be sold globally, and in June 2025, Google Nest devices had sold a total of 52 million units.
• According to a Techloy report, Amazon Echo Dot is the most affordable option, priced between USD 30 and USD 50, while Google Nest speakers cost between USD 20 and USD 40.
• According to a report published by Similarweb, in April 2025, the monthly visits of alexa.amazon.com were around 4.54 million, and nest.com accounted for 6.4 million visits.

Company Comparison of Amazon Echo vs. Google Nest

Features of Amazon Echo and Google Nest

Amazon Echo vs. Google Nest Statistics by Market Analysis

(Reference: statista.com)

• The above graph indicates that in 2023, nearly 67% of United States smart speaker owners used Amazon Echo, followed by Google Home (27%) and Apple HomePod (21%).
• Moreover, Google Next was used by 16% of American households in the same period, while Sony secured 10% of the smart speaker owners.

(Source: statista.com)

• By the end of 2024, approximately 61% of U.S. households owned an Amazon Echo, followed by Google Home with a 23% share.
• Furthermore, the share of smart speaker owners for HomePod and Google Nest, considered separately, accounted for 16%.
• American Bose and JBL Link Series owners made up an 11% share of the smart speaker market, respectively.

By User Analysis

(Reference: eMarketer.com)

• The above graph indicates that by the end of 2025, it is estimated that 69.9 million American households will be using Amazon Echo.
• On the other hand, Google Nest Speakers will be used by 35.3 million people, and other brands will be used by 21.9 million U.S. people.

Furthermore, in the coming years, the total number of smart speaker users will increase in other brands, as stated below:

• keywordseverywhere.com reports that in 2025, Google Assistant is leading the way with more than 92 million users in the U.S., followed by Alexa with around 77.2 million users.

(Reference: keywordseverywhere.com)

• The graph above indicates that in 2024, the number of American Google Assistant users reached 88.8 million, up from 81.5 million in 2022.
• Besides, Alexa had 75.6 million users in 2024 and 71.6 million users in 2022.

By Device Usage

(Reference: keywordseverywhere.com)

• As of 2024, the Amazon Echo with Alexa is the most popular smart speaker in the U.S, with around 90% of users using it on mobile devices, while Google Assistant was used by 78% of users.
• Similarly, at the same time, smart speakers utilised Alexa by 85% of users and Google Assistant by 40%.
• In the car, Alexa was used by 13% of U.S. people and Google Assistant by 17%.
• Additionally, Alexa and Google Assistant were used by 9% and 11% of users, respectively, in headphones.
• Meanwhile, in another device, 11% of people were using Alexa, and 6% were using Google Assistant.

Amazon Echo vs. Google Nest Shipments Statistics

• According to SimilarWeb statistics, it is estimated that approximately 130 million Amazon Echos will be sold globally in 2025.
• In 2019, Amazon reportedly sold more than 100 million Echo Dots, according to Wikipedia.
• According to rxiv.org, by the beginning of 2025, Alexa-enabled Echo devices had sold more than 600 million units.
• Global Newswire reports that as of June 2025, Google Nest devices, including Nest Mini, Nest Audio, and Nest Hub, had sold a total of 52 million units.

Amazon Echo vs. Google Nest Statistics by Price Specifications

• According to a Techloy report, Amazon Echo offers several smart speakers, with the Echo Dot being the most affordable option, typically priced between USD 30 and USD 50.
• Additionally, the regular Echo with improved sound is a step up and is priced between USD 90 and USD 110.
• For top-quality audio, the Echo Studio is the most expensive at about USD 190, but it delivers excellent sound performance.
• Google Nest speakers, such as the Nest Mini, are the most budget-friendly, typically priced between USD 20 and USD 40.
• The Nest Audio offers clear, well-balanced sound and is priced around USD 100.
• In contrast, the Nest Hub Max comes with a built-in screen and sells for about USD 230, offering a more premium experience.

Comparison Between Amazon Echo Show 5 vs. Google Nest Hub

Comparison Between Amazon Echo Dot 5th Gen vs. Google Nest Mini 2nd Gen

Website Traffic Statistics by Amazon Echo vs. Google Nest

• According to the reports of Similarweb, as of April 2025, the monthly visits of alexa.amazon.com were around 4.54 million, down by 6.5% from last month.
• In the same duration, nest.com accounted for 6.4 million visits (+5.4%).
• The bounce rate of the Amazon Echo and Google Nest websites was around 73.3% and 37.5%, respectively.
• As of 2024, Pages per visit and average visit duration of alexa.amazon.com (1.87 and 00:00:27) and nest.com (3.30 and 00:02:49), respectively.
• Based on geography, the United States accounted for the highest website traffic share of 80.8% on alexa.amazon.com and 85.7% on nest.com.

 Other countries’ website traffic shares are stated below in 2024:

• Based on marketing channels, as of 2024, Amazon Echo accounted for the highest web traffic from organic search, with approximately 50%, followed by direct traffic at 37%.
• On the Google Nest website, the highest traffic was accounted for by direct search (75%) and organic search (20%).

Advantages and Disadvantages of Amazon Echo vs. Google Nest

Conclusion

After completing the article “Amazon Echo vs. Google Nest Statistics – Which is Better?”, it can be concluded that both Amazon Echo and Google Nest offer powerful smart speakers with unique features.

Amazon Echo with Alexa is a natural fit for services that support a wide range of smart devices, offer numerous third-party skills, and provide a greater variety of hardware options. However, Google Nest with Google Assistant might be the better option because it delivers more natural conversations, excellent search results, and a privacy-focused smart display experience.

Ultimately, choosing the better option depends on what matters most to you, so review the overall analysis and understand what you want in your home.